A Practical Approach to Demographics Segmentation - Part 1

Most businesses are constantly looking for ways to improve the effectiveness of their marketing campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more on their next visit. In other words, the marketer’s goal is to make the most suitable match between customer and offer. Market segmentation helps them just to achieve that goal. I am assuming the average reader knows about market segmentation hence I will not go into detailed explanations but we will be covering most of them during our hands-on experiments here. Demographics segmentation is one of the most commonly used forms of market segmentation. In this article, we will explore some effective methods of demographics segmentation analysis.

Sales Trend Analysis

Trend analysis is to find patterns in data, such as ups & downs. A “trend” is an upwards or downwards shift in a data set over time. In retail, this analysis of past trends in sales or revenue

Event Tickets API

It is probably the dream of every internet user that a search engine could read their mind and come up with “THE” exact thing that they were looking for. This dream which sounded far- fetched years ago is fast edging towards reality.

Click and Collect: Plugging the Technological gaps - part 2

Click and collect increases offline sales by driving the customer to the store. Having visited the store in person, the customer might be prompted to buy more. Even if the customer does not go through with the purchase online, they tend to visit the store on knowing the stock availability, as some prefer to examine the stock physically before the purchase.

Click and Collect: Plugging the Technological gaps - part 1

With the advent and success of e-commerce, retailers need to strategize better using various dynamic performance metrics to ensure that they stay afloat and mint a good profit. It is vital to stay up to date with competition and introduce various shopping schemes which would attract the customer.

Mix and Fix: Product Assortment (part 2)

Choice of assortment can break or make a particular brand. Consider a scenario where the product assortment is extensive. For example, if there are about 100 different varieties in a soft drink line, the customer would probably have a hard time picking a particular variety.

Mix and Fix: Product Assortment (Part 1)

Variety is the spice of life! A good variety and apt selection is the key to attracting customer to a retail store. This variety that a retailer offers is known as the product breadth. It is also known as product assortment width, merchandise breadth, and product line width.