Most businesses are constantly looking for ways to improve the effectiveness of their marketing campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more on their next visit. In other words, the marketer’s goal is to make the most suitable match between customer and offer. Market segmentation helps them just to achieve that goal. I am assuming the average reader knows about market segmentation hence I will not go into detailed explanations but we will be covering most of them during our hands-on experiments here. Demographics segmentation is one of the most commonly used forms of market segmentation. In this article, we will explore some effective methods of demographics segmentation analysis.